Federal Home Loan Bank of San Francisco
The Federal Home Loan Bank of San Francisco hired Mr. Frisby to address their awareness and public-affairs issues. FHLBank San Francisco was the largest institution in the Federal Home Loan Bank system, but few people, including local public officials and lawmakers in Washington, knew and understood the role they played in their communities.
Under Mr. Frisby’s leadership, FHLBank San Francisco began producing a quarterly newsletter, and each issue was sent to more than 5,000 influential people in Washington and their district of California, Arizona and Nevada. We also initiated a series of roundtable discussions–about 15 a year–with congressmen and senators in the three states on local housing issues that received considerable local and regional media coverage.
This strategy allowed the Bank to enlist hundreds of public officials, civic leaders and housing activists as allies for the numerous regulatory battles that have been fought and hence – the Bank made its friends before they needed them. Moreover, over the last 10 years, Mr. Frisby has designed and implemented strategies that have furthered the Bank’s regulatory and legislative agendas, even executing a media strategy that resulted in the resignation of a top federal regulator whose proposals were damaging to the Bank.